Case Assignment Example | Topics and Well Written Essays - 250 words

Case - Assignment Example still lacks strong brands, there is high completion, there is lack of strong distribution link, barrier to entry is still low, and price per kilo of butter has dropped from 405 in 1998 to 205 in 2000 (VÃ ¶gtlin 5). In spite of the current challenges facing development and survival of Russian ice-cream industry, there are evidences of its future prosperity. In order to become more structurally active, this market will likely to increase barriers to entry. This will make raw materials for butter readily available for manufactures at cheaper costs. This will also create and capture more value (VÃ ¶gtlin 7). Additionally, this market will create a strong brand identity and increase marketing of products. The number of companies will also be reduced to minimize competition. This will be achieved through buying of smaller players. I recommend that Ice-Filli should adopt and implement a buyout strategy. This is because this company still has a number of weaknesses in improving its managerial and capital resources, which are required to create and implement the existing strategies. I feel this company will be more secure, in the future, if it is managed by an investment group or another company, which can invest the knowledge and capital required to thrive and

Labeling Research Paper Example | Topics and Well Written Essays - 1500 words

Labeling - Research Paper Example While labeling theory is not as popular as it once was, it has not been completely discredited as a way to understand how social processes lead to deviant behavior. Labeling Theory & Who Labels Whom? Labeling theory argues that just observing the delinquent, or its characteristics, will not provide a whole image of deviance or crime. A complete picture has to include community/society responses to such incidents (Traub and Little 291). Labeling theory is used as a way to understand deviant behavior, including crime, as a consequence of social differentiation processes in which some of society's members are singled out, identified, and defined as deviant, while others are not (Traub and Little 289-295). The causal proposition of labeling theory is that the act of treating a person as a deviant, in itself, can lead to deviant behavior on the part of that person. The punishment of deviant behavior often has an ironic effect: efforts at social control lead to decreased control (Schur 10) . Social definitions of deviance and their accompanying social sanctions somehow pressure labeled individuals into further deviant behaviors. Loosely speaking, a "label," or, a definition of a person as deviant, may be thought of as an independent variable, or, a cause of deviant behavior (Akers 121). The process by which a person is labeled as deviant may be summarized as follows. First, an act is deemed as deviant. Second, the person committing the act is deemed as deviant. And third, a moral condemnation is placed upon this person (Traub and Little 289). According to labeling theory, then, reactions to criminal behavior should be considered at least as important as the behavior itself, if not more. Labeling theory took a lesson from Kai Erikson (p. 11), who argued that the "social audience," not the individual, is the critical variable in studying deviance because it is the audience who decides which acts, or types of acts, deserve the deviant label. In their coverage of labeling theory, Traub and Little (p. 290) wrote "it is the definition of an individual's behavior as deviant, rather than the behavior itself, that can cause a marked change in status which transforms a person's conception of self and initiates the process of locking that person into a 'deviant career'." Thus, it is the community and authority figures such as the police, judges, teachers, parents, and psychiatrists, who label persons as "criminal," "delinquent," "bad kid," "mentally ill," "poor student," and so on. Consequences of Labeling Labeling theory argues that public deviant labeling can have a profound impact on the ability of the labeled person to participate in mainstream society. In one sense, this is an all-too-obvious observation. Societal sanctions have obnoxious effects for the offender of social norms. This assumption is central to the classic school in criminology, namely the deterrence approach to crime and punishment (Gennaro 196). This perspective argues that being caug ht and punished for a crime should decrease one's future rate of offending. Punished individuals should tend to desist from crime to avoid the pain of punishment in the future. However, in direct contrast to this traditional view, labeling theory points out that the ability of the individual to engage in rational decision-making is not the only relevant factor in determining the consequences of punishment. Labeling theory looks beyond individual-level processes and

TOMS Shoe Integrated Marketing Communications Plan Essay

TOMS Shoe Integrated Marketing Communications Plan - Essay Example The marketing objectives of the company is to increase the purchase of TOMS shoe among the youth including college students, those who have recently graduated and in general those below the age of 35 years. In addition, the company in its objectives aims at increasing its market share by 20% in the next 3 years by aggressive marketing using advertisements and other outlined promotional techniques. The communication objectives of the company are geared towards increasing by 30% the target audience that is aware of our products during the first year of implementation. It is also the company communication objective to increase the traffic on our website by 40% in the first year of operation. Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large.Pre vious research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives.   The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives.  ... The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large. 1.2 Challenges Previous research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives. 2. Situational analysis SWOT Analysis The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives. The fact that one shoe bought will lead to another being donated to African poor is bound to elicit support from the young people who are the target for the designs of shoes to be marketed. The marketing initiative will ensure that customers will spread the goodwill message to others and in turn will create long time loyalty to the brand. One weakness that the brand has is that it is new. Therefore, it will face stiff competition from the already established brands. The brand will also be under immense scrutiny due to the cause that it will further and customers will want to reassurance that what the company preaches to do is what it actually does. This will require additional capital in reassurance of customers. An opportunity presented by this initiative is that it is the first of its kind and therefore may elicit support for the cause in people who always desired to be charitable but could not have had the opportunity to be. The greatest threat to the

Owens Precision Machinery Essay Example | Topics and Well Written Essays - 6000 words

Owens Precision Machinery - Essay Example The company is a machine shop that has felt a recent surge of demand as the trend of insourcing has felt an increase after the recent recession. While the company is keeping up with the increasing demand, the company is also faces issues of dwindling cash reserves. In order to stay ahead of the competition, the company has to keep inventory in stock because of the longer lead time that suppliers require. For this, the company has to rely on outside investment which makes the President and owner consider whether he should sell off his company. The aim of this paper is to analyze the future move of the company. Owen has two options: he could either sell the company or ask his friend and investor for another loan. In order to decide which option to pursue, Owen would have to analyze his company as well as the industry in which he operates. He needs to find out if the issue of capital shortage can be corrected in the near future and what steps should he take in order to solve the problem . If he feels that the company has no future, then the best course of action would be to sell off the company. In order to recommend the best course of action for Owen Precision Machining, the first part studied business models that would help in analyzing the situation at hand. The models that have been used in the paper are: SWOT Analysis, Risk Reward Analysis, Just in Time Strategy, Vendor Managed Inventory, and Business Process Reengineering. SWOT helped in understanding the current standing of the company both internally as well as externally. The Risk Reward Analysis helped in evaluating the potential rewards in comparison with the risks for the options available for Christopher Owen. Since the company was facing the biggest hurdle in managing its inventory, two strategies that were discussed are Just in Time Strategy and Vendor Managed Inventory. Lastly Business Process Reengineering was used to help guide the organization on how to attain the required changes. SWOT Analysis of the company showed that the company is in a favorable position both internally as well as externally. However, the company has to work on its threats in order to bring the company into a more favorable position. The risk reward analysis revealed that the company is in the growing stages where the risks and rewards are both high. In this position, the company has to manage its operations in such a manner that it should be able to minimize the risk and thus entire the mature stage. Also the best option for OPM under the risk reward analysis is to retain the company but at the same time revise its operational strategy. The biggest issue that OPM is facing in this regard is managing its inventory so that cash is available for the company. For this, the analysis suggests using a combination of Just in Time Strategy and Vendor Managed Inventory. In order to bring about the necessary changes, the Business Process Reengineering model will be followed. Once the company was analyzed throug h the above mentioned models, a set of recommendations were developed for the company. It was recommended that Owen not sell the company but rather retain ownership of the company. The company should ask Benson for a bigger loan in order to implement VMI and JIT Strategy. Chapter One Owen’s Precision Machining is a small machine shop that operates with a total of 15 employees and under the leadership of the President and second generation owner, Christopher Owen. The company develops machine parts for robot prototypes and laboratory automation equipment. Before the economic crisis that hit the world in 2007, more and more companies were outsourcing their manufacturing to emerging countries around the world and chief among them was China. This trend of outsourcing had resulted in a decline

Deathand loss Essay Example | Topics and Well Written Essays - 1500 words

Deathand loss - Essay Example However, when we loss someone dear to us, we are emotionally destructed and lonesome. I lost a friend of mine when I was in middle school and later on, after college, I lost my grand mom. Losing a friend who was so dear and near was a tragic loss and I was very grieved. I tried a lot to handle my grief, but every time when I tried to shut my eyes, she came there in front of me. For many nights, I was unable to sleep. I was not very old to understand the truth and settle my emotions easily, but after all my grief and sadness, I started living a normal life. I was very much frightened of death and thought that death was something very horrible that was able enough to snatch our beloved people from us. Later on, when I lost my grandmother, I was again in a shocking state. I pondered too much over death and the feeling of loss and after all that pondering and disturbance, I started remaining busy with my studies and other home based chores in order to get rid of those terrible feelings of loss. I was too much scared and feared death. I was just unable to understand whate ver was happening around me. However, with the passage of time, I realized that life goes on in this manner. Now, I am quite aware that death is a reality that has the ability to take from us whom we love. When people die, they leave us, but there are also people who leave us without dying. Their leaving us permanently also can be understood as death of those people in our lives. I remained with my single mother and my father had left us. I regard his leaving us as a loss, which we were required to cop up with. It took some time, but it was all over. There were a number of losses that I underwent in my lifetime, but these losses made me strong enough to handle everything alone. Now, I am not afraid or fearful of being alone. I consider myself strong enough to endure anything that comes in my way. The losses that we bear in our life make us courageous and

Chemical castration and pedophiles Essay Example | Topics and Well Written Essays - 1250 words

Chemical castration and pedophiles - Essay Example While many times the law enforcement agencies and the justice system have been in support of chemical castration in dealing with paedophiles, human rights activities have come up strongly to oppose the method, with claims that it amounts to a gross violation of the universal human rights. It is, however, emergent that the act does not violate human rights as is echoed by many proponents (Meiesenkothen, 1). These human rights are spelt out in both the constitutions of respective countries and the United Nations. This paper shall be focused on why chemical castration is a necessary measure in dealing with the matter of paedophilia. Thus this paper shall be written on the basis of the thesis statement that reads thus: While some people bear the claim that chemical castration amounts to a violation of human rights, chemical castration can serve as an effective measure in the rehabilitation of paedophiles, especially paraphilia, by mitigating to a significant level the sexual urges of off enders and in the same sense avoiding more instances of sexual abuse (Fond, 18). The employment of chemical translation can be traced back to 1944. Back then, a chemical called the diethylstilbestrol was used to manipulate the hormonal reactions of sexual offenders by lowering their levels of testosterone. The trend has continued to be widely debated all over the world, with debates being held all over the world by legislators and governments so as to explore the possibilities of employing chemical castration in punishment of sexual violence perpetrators. Paedophilia is a major problem for many countries. Paedophilia is a case where an adult involves a child under the age of maturity in sexual activities. In some cases, this kind of an offence is seen as a medical condition of a psychological nature. In most cases of paedophilia, the courts instruct that the suspect undertakes an examination to determine the status of their mental health. In law, it has become

The Third ; Final Continent Themes Essay Example for Free

The Third ; Final Continent Themes Essay Everybody feels he must get to the top. Dont expect an English cup of tea. Car horns, shrill and prolonged, blared one after another. Flashing sirens heralded endless emergencies, and a fleet of buses rambled past their doors opening and closing with a powerful hiss, throughout the night. The noise was constantly distracting, at times suffocating. ) The Indian immigrants fear of losing his own culture. In 1969, when I was thirty- six years old, my own marriage was arranged. The fact that he had an arranged marriage proves he doesnt want to lose his culture and go the Western way. 3) The methods of steps of copying to a new culture and a new life in America. In a week I had adjusted, more or less. I ate cornflakes and milk morning and night, and bought some bananas for variety, slicing them into the bowl with the edge of my spoon. In addition I bought tea bags and a flask, which the salesman in Woolworths eferred to as a thermos (a flask, he informed me, was used to store whiskey, another thing I had never consumed). For the price of one cup of tea at a coffee shop, I filled the flask with boiling water on the way to work each morning, and brewed the four cups I drank in the course of the day. I bought a larger carton of milk, and learned to leave it on the shaded part of the windowsill, as I had seen other residents at the YMCA do. To pass the time in the evenings I read the Boston Globe downstairs, in a spacious room with stained-glass windows. I read every article and advertisement, so that I would grow familiar with things, and when my eyes grew tired I slept. Questions 1) Explain how the narrators last visit to Mrs. Croft is significant. Give two reasons. Support your answer with the phrases/words. The narrator and his wife, Mala, had visited Mrs. Croft one last time. During this visit, Mrs. Croft acted as an icebreaker. She broke the tension between Mala and the narrator. Ever since Mala arrived, the narrator saw her as a part of his life, a duty. At the visit, Mrs. Croft asked the narrator question, which led to him answering with, Splendid! This caused Mala to laugh and Mrs. Croft wondered who she was. After a slight introduction, Mrs. Croft replied with, She is a perfect lady! causing Mala and the narrator to look at each other and smile. The moment with Mrs. Croft, was described by the narrator as the moment when the distance between Mala and me began to lessen. 2) Explain the title of the short story. The title shows that the narrator could survive life on three continents, while adapting perfectly. This title means to show readers that feats can be accomplished f they are set out to be. If the narrator could survive on three continents, then people for the narrator to finally adapt in America. 3) Depict how the narrators relationship with Mala evolved. The writers relationship with Mala first started out as tense. He felt that his marriage was like a job, something he had to wake up to and live with for the rest of his day till he went to sleep, and the cycle continued for as long as they were married. There was no feeling or love, it was Just a step taken by Indians in order to feel secure in their lives. It was their sense of security in the world, and marriage was their way of dealing. When Mrs. Croft exclaimed that Mala was a perfect lady I think both the narrator and Mala realized that if Mrs. Croft could learn to accept something new so quickly, then they could learn to embrace a new relationship. And so, the eventually fell in love, gotten used to each other, and led a happy marriage with a son who lived up to his Bengali parents expectations which sticking to the Indian culture, even all the way at Harvard.